Quintus cicero how to win an election pdf

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quintus cicero how to win an election pdf

How to Win an Election: An Ancient Guide for Modern Politicians by Quintus Tullius Cicero

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrows headlines. In 64 BC when idealist Marcus Cicero, Romes greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.

A little-known classic in the spirit of Machiavellis Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

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Published 06.07.2019

1. Campaign Strategy

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Jump to navigation. Marcus was 42 years old, brilliant, and successful. But he was not a member of the nobility, and that would ordinarily have eliminated him from consideration. The other candidates that year were so unappetizing, however, that he had a chance of winning -- at least, thought his younger brother, Quintus, if Marcus could run a good campaign. At this time in Rome, any adult male citizen could cast a ballot, but voting was done in a complicated system of groups. The richest citizens had disproportionate power, social and political patronage was crucial, and campaigns were accompanied by some bribery and occasional violence, but the electoral process was orderly and usually reasonably fair.

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Running for office? Let Cicero be your campaign manager!, Cicero, a political outsider, was a brilliant man and gifted speaker with a burning desire to gain the highest office in the ancient republic.

This pamphlet, cast as a letter of advice, purports to tell the famous Roman orator Marcus Tullius Cicero how to conduct himself in his fourth campaign for political office. It also purports to come from his younger brother, Quintus Tullius Cicero, who was in the Senate of Rome while Marcus ran there for the consulate in 64 B. And why would the elder Cicero heed it? Marcus had to worry about the erratic Quintus and, later, his trouble-prone son, and when all three got into trouble with Julius Caesar, Quintus tried to sell out Marcus. So the family genius should take guidance from the family screw-up? And what guidance! The younger man tells his brother that he must creep and crawl to voters, promising impossible things, pretending friendship where there is none, and lying.

In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul the highest office in the Republic , his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are tim. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on Cicero won --and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's "Prince", "How to Win an Election" is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office. Goodreads helps you keep track of books you want to read.

Although you have all the accomplishments within the reach of human genius, experience, or acuteness, yet I thought it only consistent with my affection to set down in writing what occurred to my mind while thinking, as I do, day and night on your canvass, not with the expectation that you would learn anything new from it, but that the considerations on a subject, which appeared to be disconnected and without system, might be brought under one view by a logical arrangement. Consider what the state is: what it is you seek: who you are that seek it. Almost every day as you go down to the forum you should say to yourself, "I am a novus homo ," "I am a candidate for the consulship," "This is Rome. That has ever carried with it very great political distinction. A man who is held worthy of defending consulars cannot be thought unworthy of the consulship. Wherefore, since your reputation in this is your starting-point, since whatever you are, you are from this, approach each individual case with the persuasion that on it depends as a whole your entire reputation.

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