Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender#1 New York Times Bestseller There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobss astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
Becoming Steve Jobs
Becoming Steve Jobs
Rick Tetzeli is Executive Editor of Fast Company and Brent Schlender is a writer, editor, and author, best known for his award-winning magazine profiles of prominent entrepreneurs and business leaders of the Digital Revolution. Apple spokesman Steve Dowling admitted that Apple helped the authors in writing the book, as the company felt it could do more for its founder. Reviews from Apple Inc. The book is noted for revealing previous publicly unknown events from Jobs' life, such as when in , Tim Cook offered a portion of his liver to Jobs, since both share a rare blood type. Jobs responded by yelling, "I'll never let you do that. I'll never do that. The photograph was taken by Doug Menuez.
Look Inside. Mar 24, Minutes Buy. Jun 07, ISBN Mar 24, ISBN Mar 24, Minutes. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
About the Author
Becoming Steve Jobs The Evolution of a Reckless Upstart into a Visionary Leader
Smart, accurate, informative, insightful and at times, utterly heartbreaking…. Riveting, insightful, uplifting—read it and learn! After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history. The callow, impetuous, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time.