Marc G. Weinberger ( of Humor in Advertising)
Humor in Advertising
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Skip to main content. Weinberger and Charles S. Gulas , Hardcover About this product. About this product Product Information Although the use of humor in advertising has its origins in the early days of the business, its widespread use as an advertising strategy is a more recent phenomenon. This is the first book-length, fully integrated discussion illegible] this popular advertising technique. Well written and filled with interesting examples, Humor in Advertising draws on extensive serious research illegible] the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies.
Science Alert. Asian Journal of Marketing. Year: Volume: 10 Issue: Page No. Abstract: Background: The success of a brand depends on the kind of response it gets from the masses. The sale of the product is directly proportional to the kind of connecting a buyer falls for it. It is a widely known fact that people enjoy a good laugh, but can really ignore the fact that where buying habits are considered, emotions play a major role as well. A comparative study of emotion and humour advertisement and their impact on dependent variables like purchase intentions; likeability and brand recall is done for the first time keeping Eastern culture in mind.
Humor in Advertising: A Comprehensive Analysis. Front Cover · Charles S. Gulas Analysis of Research on Humor in Advertising. What Is Humor? And How.
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Humor in Advertising : A Comprehensive Analysis. Charles S. Gulas , Marc G. Growth of Humor in Advertising. History of Research on Humor in Advertising. Analysis of Research on Humor in Advertising.
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