Persuasion social influence and compliance gaining chapter summaries

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persuasion social influence and compliance gaining chapter summaries

Persuasion, Social Influence, and Compliance Gaining by Robert Gass

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.
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Persuasion Social Influence and Compliance Gaining

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Robert Gass

Perspectives on Persuasion, Social Influence, and Compliance Gaining

View larger. Download instructor resources. Additional order info. Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The fifth edition explores how social media continues to be a form of influence.

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Forgot your login information? Chapter Persuasion and Compliance Gaining. Edited by: William F. Subject: Communication Studies general. Gass, R. Persuasion and compliance gaining.

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