Innovation Management by Keith GoffinDesigned primarily for students on MBA and executive education courses, this practical text introduces a new pentathlon framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.
Innovation Management: Effective strategy and implementation
Innovation Management : Effective Strategy and Implementation. Keith Goffin , Rick Mitchell. Innovation management is one of the most important and challenging aspects of modern business. Innovation can be a fundamental driver of competitiveness, but it can also be risky and create uncertainty. In the new edition of this leading text, the authors continue to blend successfully their industry experience with extensive MA26 research to provide a concise and practical approach to developing and implementing strategies. The tools they describe can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. Chapter 3 Service Innovation.
Keith Goffin ; Rick Mitchell. Paperback Fri frakt! Leveringstid: Sendes innen 7 virkedager. Om boka. Understanding Innovation and Innovation Management. Innovation in Context.