Strategic Retail Management: Text and International Cases by Joachim Zentes
Revenue Models for Consumer Retail Companies
Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers.
Retail Management: Text and Cases
This comprehensive book is primarily designed for post graduate management students but would be useful to the graduates, retail executives, researchers, academicians and practicing managers too. The book presents the subject of retailing from both academic and practical point of view by discussing retail in detail. Through this text, the reader will learn what retailing is all about, what various retail formats are and how to become a successful retailer in the fast changing global market situations. The book explores the core concepts of retail management, which are explained through numerous examples and case studies. It provides an in-depth coverage of the various components of retail management that includes planning merchandise assortment, branding strategy, retail loss prevention, supply chain management, distribution management, human resource management, building customer relationships and competitive advantage. Explore Plus. Economics, Business and Management Books.
In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and suggesting how it could be improved. I have also built up a large list of ideas based on my own experiences in reading and teaching the subject. With the aid of all this information, I have revised the book. The most obvious changes in the third edition are the new chapters. The first edition of this book was published in Since then the retail world has changed drastically, especially the status of FDI in retailing. Considering these, all the required information has been updated and revised theoretically as well as statistically to the date.
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Über dieses Buch
Convert currency. Add to Basket. - The text is designed to cater to the needs of the students, as well as the practitioners of retailing management, by giving a good understanding of the subject and it applications. This new edition seeks to enhance the coverage of the book and update it by including new examples and cases.
It seems that you're in Germany. We have a dedicated site for Germany. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.