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Wild Ride: Inside Uber's Quest for World Domination
Along with Lyft and other rideshare startups, catching a ride may never be the same again. You know that a transportation startup has entered the zeitgeist when Seinfeld jokes about it on Netflix. Disclaimer: His publisher sent me a copy gratis. What was once a crazy idea is now perhaps the most disruptive company around. I do wish that he had gone deeper in several places and covered areas not previously broached in major business publications.
Look Inside. May 23, Minutes Buy. May 23, ISBN May 23, Minutes. Before Travis Kalanick became famous as the public face of Uber, he was a scrappy, rough-edged, loose-lipped entrepreneur. Both Uber and Kalanick have acquired a reputation for being combative, relentless, and iron-fisted against competitors.
Praise. “Adam Lashinsky is one of the most insightful, enterprising, and energetic reporters covering technology in America today. He's always a joy to read.”.
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Cancel anytime. Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. Despite the company's significance to the on-demand economy and the mobile revolution and the battle for global dominance that Kalanick is waging against politicians and taxi companies all over the world, the full story behind Uber has never been told. It's a story that start-up founders, executives of traditional businesses, tech-savvy listeners, and drivers and riders alike will find riveting. Adam Lashinsky, veteran Fortune writer and author of Inside Apple , traces the story of Uber's rapid growth from its murky origins to its plans for expansion into radically different industries. The company is fighting local competitors and lawmakers for markets around the world; it has already faced riots and protests in cities like Paris, Rio de Janeiro, and Mumbai.