An Introduction To Political Communication by Brian McNairReally good introduction indeed. Was easy to read and nice to also understand what is said. Maybe in some cases too much based on UK politics and media, but its understandable - the autor is british. Specially enjoyed the parts which analysed media and different wars/conflicts (last chapter for example). All in all its an interesting topic and worth reading/researching more about.
Edit: Since I read the edition which was released in 2003 and there was nothing about the Internet, this book would be even better with some analyse made between political communication and the Internet.
ISBN 13: 9780415410700
In this successful and well established textbook, Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies. An Introduction to Political Communication draws on a range of contemporary examples to show how politicians and political groups communicate. Convert currency. Add to Basket. Book Description Routledge, UK, Condition: New.
Communication and Society. View at publisher. An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media. Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies. These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different.
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In the world of 24 hour news and media, p olitical advertising and communication are now almost as important as a strong set of policy ideas. Bush and Tony Blair. An Introduction to Political Communication. Fifth Edition. Brian McNair. Find this book:.
Politics in the age of mediation 2. Politics, democracy and the media 3. The effects of political communication 4. The political media 5. Party political communication I: Advertising 7. Party political communication II: Political public relations 8.